Our Team
Poppy Beard
Poppy is the founding member and President of Unpack Ministries. Unpack is happily housed at Lubbock Impact at 34th and Boston, but is a stand-alone ministry, with its own 501c3 non-profit status.
She grew up in Lubbock, Texas and has spent most of her adulthood here. She was a single mother; now having 2 grown children, a son-in-law and a grandbaby – all living in the Amarillo area.
Having grown up a Christian, being in many different church homes, Poppy realized that the American church doesn’t truly know how to meet the needs of women, especially single women. It became Poppy’s passion about 20 years ago, and she has worked diligently to embrace hurting women who want to learn the love of God and understand His goodness.
Going back to school in her 40s, she studied Human Development and Family Studies, as well as Human Resources, so she could assist struggling women get on their feet. After receiving her Human Sciences Master’s in Family Life, Poppy realized the deep-rooted messiness of families and has worked hard to help clean up the lies the enemy has told these hurting women.
Having the experience of singlehood, the education to understand the many differing parts, the passion for women, and the call of God to make a change, Poppy launched Unpack and has continued to learn and grow alongside of the women she’s been privileged to love.
Holly Hallford
Holly is the Executive Director of Unpack Ministries. She was a founding member and became Unpack Ministries first paid staff member in August 2020. Prior to working full time for Unpack Ministries Holly was the office manager for a large psychology office in Lubbock. Holly was born in Amarillo, moved to Lubbock, where she was raised, as a small child. Holly has been married to Perry since 1987 and together they have 3 adult children, all who are married with children of their own. Holly and Perry left Lubbock for about 6 years before returning to make a home and raise their children. Holly’s husband serves as the chaplain at the Lubbock County Detention Center. After a 21-year addiction to alcohol, Perry was miraculously delivered of substance abuse and he has committed his life to point others to Jesus and walking through substance abuse recovery with them. Together they have served on several church staffs in Lubbock and continue to pastor anyone who has a desire to be discipled.
