Our Team
HOLLY HALLFORD
Executive Director, Unpack Ministries
Holly Hallford is the Executive Director of Unpack Ministries, a nonprofit she helped launch as a founding board member in 2016. In 2020, she became the organization’s first paid employee, stepping into full-time leadership after more than 13 years as an office manager for a local psychologist’s office.
Behind the scenes, Holly brings structure, strategy, and heart to Unpack’s operations—balancing out Poppy, who is well-loved but admittedly wants nothing to do with the business side of business. Holly is essential to making sure Unpack runs smoothly, stays organized, and continues growing in its mission.
A lifelong Lubbockite and devoted Red Raider fan, Holly loves cheering on Texas Tech football, basketball, and especially the baseball team. She married Perry Hallford in 1987, and together they have three grown children—all married with families of their own. Perry serves as chaplain at the Lubbock County Detention Center, and together, he and Holly are committed to living lives of impact and purpose.
For Holly, Unpack isn’t just a job—it’s a calling. It’s the perfect place for her to use her gifts, serve her community, and walk alongside women as they pursue healing, hope, and transformation.
Our Board
POPPY BEARD
Founder & President, Unpack Ministries
Poppy Beard is the Founder and President of Unpack Ministries. A lifelong Lubbock native, Poppy spent many years as a single mother and now enjoys life as a proud mom of two grown children and a joyful grandmother to three grandchildren.
Her calling to serve single women began over 25 years ago, born out of a deep conviction that the modern American church often struggles to meet the real, day-to-day needs of women—especially those navigating life alone. What began as a personal burden became a life’s mission: to create a safe space for single women to feel seen, supported, and deeply loved by God.
In her 40s, Poppy returned to school with a clear purpose. She studied Human Development and Family Studies, along with Human Resources, at Texas Tech University, and later earned her Master’s degree in Family Life from Lubbock Christian University. Her education, combined with her personal journey, shaped her holistic approach to ministry—addressing not just physical and financial needs, but also the spiritual, emotional, and relational challenges women face.
Poppy founded Unpack Ministries to be a place where women can shed the weight of shame, fear, and isolation and step into healing, truth, and belonging. Through every class, event, and conversation, she remains committed to walking alongside the women she serves, continuing to grow, learn, and lead with faith and fierce compassion.
CINDY HAM
Advisory Board Member, Unpack Ministries
Cindy Ham has called Lubbock home for over 40 years. She has been married to her husband, Zane, since 1982, and together they have one son, Tyler, and two grandsons, Paxton and Carson, who are the joy of her life. Cindy cherishes quality time with her family and is deeply invested in her role as a wife, mother, and grandmother.
Professionally, Cindy has been with Caprock Home Health Care since 2014, where she works remotely handling Medicare billing for the organization’s five locations across Texas. Her position allows her to combine her administrative strengths with the flexibility to remain active in her community.
Cindy has a heart for service and has been a dedicated member of the Kiwanis Club of Lubbock since 2013, currently serving as Treasurer. Through Kiwanis, she helps raise and distribute funds to a variety of children-focused charities, including Lubbock Children's Home, Boys and Girls Ranch, Highpoint Village, and Unpack Ministries.
She also serves as the Fundraising Coordinator on the Advisory Council for Kairos Outside of Lubbock, a ministry especially dear to her heart. This outreach supports women who have been directly impacted by incarceration, offering them hope, encouragement, and healing.
Cindy brings to the Unpack Board a compassionate spirit, a strong sense of integrity, and a long-standing commitment to serving women and families in the Lubbock community.
Stephanie Stewart-Daniel
Executive Board Member, Unpack Ministries
Stephanie Stewart-Daniel brings over three decades of experience in the financial industry and a deep passion for people, service, and community. After earning her BBA in Finance from Angelo State University, Stephanie began her career in 1989 as an insurance agent with Four Texas Insurance Services in San Angelo, Texas.
Her journey took her to Lubbock in 1994, where she served as a Financial Advisor with Primevest through Western National Bank. Two years later, she joined City Bank’s brokerage division, where she faithfully served clients until 2012. With a vision centered on “Simplicity, Clarity, and Confidence,” she co-founded West Texas Investments alongside the late David Barber. Since 2012, Stephanie has continued to provide independent, client-centered financial guidance, proudly offering West Texas hospitality and care.
Outside of her professional career, Stephanie is passionate about her family—especially her son Callen, his wife London, and her husband Bryce, whom she married in 2022. She also loves traveling, cheering on Texas Tech, and giving back to the Lubbock community through various philanthropic efforts.
Stephanie’s extensive leadership, financial expertise, and heart for empowering others make her a valued voice on the Unpack Ministries Board.
KASEY MORALES
Advisory Board Member, Unpack Ministries
Kasey Morales is a proud Lubbock native who has spent her life rooted in faith, family, and community service. She graduated from Coronado High School in 2001 and earned her BBA in Finance and Economics from Wayland Baptist University in 2006. During college, she began working at American State Bank and has remained with the company through its 2012 transition to Prosperity Bank. She now serves as Senior Vice President and manages the bank’s underwriting department.
Kasey married her husband, John, in 2005, and together they are raising two sons, Alex and Nate. Alex is already active in ministry, and Nate, as Kasey lovingly jokes, “won’t stand a chance” of not being involved, given the heart of service that runs in their family. Kasey and John also fostered two daughters, who continue to hold a cherished place in their hearts and lives.
Faith has always been a foundation for Kasey.
She grew up at Southcrest Baptist Church, where her grandfather served as an associate pastor for many years. After ten years at Experience Life Church, she and her family have called Faith Church Lubbock home since 2019. Kasey is active in both the Emmaus and Kairos Outside communities and is deeply passionate about serving others—especially women.
With a strong financial background and a compassionate heart, Kasey is excited to bring her gifts to Unpack Ministries and invest in the mission of empowering women through faith, support, and community.
KATHY HARTMAN
Advisory Board Member, Unpack Ministries
Kathy Hartman is a wife, mother, grandmother ("Muna"), and great-grandmother who lives and ranches with her husband, Dicky, on their property north of Post, Texas. Married since 1990, Kathy brings with her a rich legacy of faith, service, and deep compassion for women from all walks of life.
A follower of Christ since 1968, Kathy has dedicated her life to ministry across several churches and communities. She served as a women’s leader at Christ’s Church in Roswell, New Mexico for eight years, where she led Bible studies, organized retreats, and hosted countless women’s events and teas. She was also a partner in Deborah the Brave Ministries, a nonprofit focused on supporting single mothers and widows in Israel and educating others on the importance of standing with God’s chosen people.
Kathy’s passion for restoration led her to serve in Celebrate Recovery and Kairos Outside, and she has ministered to incarcerated women through worship and encouragement. Currently, she serves as the Women’s Ministry Leader at Caprock Springs Fellowship in Post, where she leads Bible study, organizes prayer partnerships, and serves on the worship team.
Having once walked the road of single motherhood herself, Kathy understands the challenges many women face in balancing faith, family, and responsibilities. She is deeply committed to encouraging and uplifting women, and she considers it her calling to walk alongside them in love, truth, and faith.
Kathy’s unwavering belief in Jesus, her Spirit-led leadership, and her heart for service make her a treasured part of the Unpack Ministries Board.
ALICIA LUCERO
Executive Board Member Secretary/Treasurer, Unpack Ministries
Alicia “Ali” Lucero has faithfully served Unpack Ministries since 2016 as Secretary/Treasurer, bringing both professional expertise and a personal passion for the mission.Raised in Midland, Texas by a single mother, Ali has a deep appreciation for the challenges single women face in their daily lives. This personal experience makes her service with Unpack all the more meaningful, as she works to help create a supportive community for women to grow and thrive.
Ali graduated from Texas Tech University with a Bachelor of Business Administration in Accounting and has built a career in public accounting with David L. Hettler, P.C., where she has worked since 2010. In early 2025, she earned her Certified Public Accountant license, a milestone that reflects her dedication and excellence in her field.
Ali married her high school sweetheart, Gregory Lucero, in 2018 after reconnecting years after graduation. Together they are raising two sons, Micah Joel (born 2020) and Jeremiah Miguel (born 2025).
Ali is excited about the future of Unpack Ministries and is committed to its mission of helping women find community, build lasting relationships, and discover their God-given worth.
We are excited to welcome new voices and hearts to our Board of Directors!
At Unpack Ministries, we are always OPEN to growth and eager to connect with those who want to make a difference.
While we currently have a need for support in areas such as social media management and fundraising, we value a wide variety of gifts, skills, and passions. If you feel called to serve, we would love to explore how your strengths can help us move our mission forward.
All board positions are volunteer-based and deeply REWARDING for those with generous hearts ready to love and serve.